Why Do Women Tend to Outperform Men When it Comes to Investing?
Women’s roles in household decisions have changed dramatically over the past century and continue to evolve today. When it comes to personal money management, women traditionally have spent money day to day on household items like groceries and essentials. However, wealth management decisions were traditionally in the hands of their male counterparts. In two-thirds of affluent households in the United States, men are the key financial decision makers.1 Women are confident in most financial matters, but when it comes to investing, they tend to be less confident than men. A study by Merrill reported just 52 percent of women say […]