Gen Z: The Next Generation of Investors

Gen Z (born 1997 to 2013) is a generation of digital natives who were born into a world of technology. They have grown up with instant access to information through smartphones, social media, and the internet. As a result, they have a unique perspective on technology and its role in society. So, it is no surprise that Gen Z heavily relies on technology when it comes to finances and investments. They are attracted to the increasing ability to invest with small amounts, often using investing apps designed for their generation; the prevalence and popularity of cryptocurrency; the fear of […]